At-home lab testing for supplement and DTC wellness brands

Why wellness brands add testing

Supplement customers want to know more about their own health. A lab test gives them a starting point and a reason to check back. It also gives your brand something many brands don't offer: a personal, data-led experience that keeps customers in your ecosystem.

What a testing program can do for your brand

• Give customers a starting point: their own lab results, instead of a generic quiz.

• Keep customers engaged: a scheduled retest is a natural moment to come back to your brand.

• Stand out on the shelf: a branded kit sets you apart from brands that only sell product.

• Learn from your data: opt-in aggregated data and trend reports help you see demand across your customer base.

Why it's hard to build alone: Building it means a lab, kit packaging, a 3PL, ordering software and a results portal. IHDLab provides all five as one partner.

How it works for supplement and wellness brands

1. White labeling: Your brand on the box, inserts and requisitions. We design a custom kit that looks and feels like the rest of your product line.

2. Lab testing: Every sample is tested in-house in our CLIA-certified lab in Irvine, California.

3. 3PL: We build, store and ship kits to your customers anywhere in the US, with return shipping included.

4. API: Orders from your store or app reach us through the LabFlow API, and you can track every kit.

5. Resulting: Results return by API to your app, or to a branded, secure results portal. You decide how customers see their results and what comes next.